Prepare your senses for an awe-inspiring experience as you enter the lobby at Rixos Premium Dubai from now until the first week of December. Known for its unmatched visual aesthetics and luxury, the iconic hotel recently introduced a state-of-the-art lobby installation to blur the lines between real and imaginary. Aptly named “Echos; Inside the Loophole”, this technological masterpiece was built by the creative geniuses at Hybrid Xperience, a new studio that combines technology and art to create incredible experiences.
Located at the heart of the spacious lobby at Rixos Premium Dubai, Echos: Inside the Loophole comprises a wide, open vertical cylinder with an immense, sharp display inside. As you step into this spellbinding loophole, a mix of overwhelming, surreal effects will take you to the world of the unknown, bridging the gap between the physical and visual worlds. A magical fusion of echoing sounds and incredible visuals seamlessly switch, creating a sense of wonder and defying the shackles of time.
Striving to continue blending the virtual and physical worlds, Hybrid Xperience is setting the bar higher for art visualisation by creatively implementing various art styles with the help of cutting-edge technologies, including artificial intelligence and holography. Their services extend beyond their recent lobby installation to 3D mapping, real-time interactivity, holograms, VFX/CG content, and more. Many of these technologies have been used to make Echos: Inside the Loophole, ingraining the ability to catch the heart and mind.
Hybrid Xperience has been redefining the art scene with technology for years, with its artistic touch spanning Dubai, the wider GCC, and North America. Their clientele base boasts big names from various industries in the region, including the Museum of the Future and Dubai Mall in UAE, along with NEOM and Aramco in Saudi Arabia. Outside the GCC, Hybrid Xperience has implemented its artistic skills with some big names in entertainment, including Netflix and TikTok.
Continuously redefining the hospitality experience with luxury and innovation, Rixos Premium Dubai ensures guests are always entertained, relaxed, and amazed. From breathtaking views to ultra-luxurious stays and lively events, the iconic hotel excels at all levels and with every venue. With the recent launch of Echos: Inside the Loophole, guests are in for an unforgettable mind-blowing experience, from the moment they enter the lobby of this sensational hotel.
To experience the unusual and embark on a timeless journey at this immersive installation, make sure to make a visit to Rixos Premium Dubai and experience the mind-boggling wonder of this superb installation in all its glory.
For more information visit http://www.hybridxperience.com or check them out on Instagram at hybridxperience.
