COVEBEACH, Dubai’s original, premium beach club brand, has unveiled the much-anticipated details of its upcoming location at JBR. Promising to raise the bar when it comes to the city’s lifestyle scene once again, renders of the new iteration of COVEBEACH, released today, demonstrate just how the vicinity’s beach club offer will be transformed when it opens in Q2.
Spanning over 7,000 square meters, with capacity for 750 patrons, the new venue has been meticulously designed across four distinct levels, with luxury at every touchpoint. Featuring a brand-new signature restaurant – with indoor and outdoor seating for close to 200 – as well as a relaxing shisha lounge, guests can enjoy an extended premium F&B offering alongside uninterrupted views of Ain Dubai across the top deck.
COVEBEACH, La Vie at JBR will begin welcoming guests from Q2 2024, and open in two phases. In September, guests can look forward to the addition of a new Rosé Lounge Pool, an adults-only area with its own bar, as well as a purpose-built decking area on the sand – set to become the focal point for partygoers, playing host to both resident DJs and global names, and creating more unforgettable memories as the brand enters its new chapter.
Renowned for its legendary activations, loyal guests and members will be delighted to learn that all COVEBEACH’s current programming will continue – including its award-winning ladies’ day (Rosé All Day), Industry Day, Unplugged, Rendezvous and Garden of COVE – while every element of the beach club experience at COVEBEACH will be enhanced to match the brand’s new, premium location. Several new and exciting activations, which are yet to be revealed, will also be added to the line-up.
In a commitment to its unwavering service and to ensure a seamless and consistent experience, COVEBEACH’s dedicated staff will all transition to the new venue, while its membership program remains unchanged.
Arriving to the Dubai scene almost 10 years ago, COVEBEACH has firmly established itself as one of Dubai’s best beach clubs, welcoming more than 1.5 million guests, and holding a special place in the hearts of residents and tourists worldwide. Renowned for its 360° offer delivering exceptional experiences across programming, entertainment, luxury, culture, and F&B, the brand continues to innovate and evolve, continuously setting the standard for excellence in beach club hospitality.
