All properties under Central Hotels, namely Royal Central Hotel The Palm, Canal Central Hotel Business Bay and First Central Hotel Suites, have been consistently receiving excellent guest reviews on popular review sites and online booking platforms such as booking.com In addition, Central Hotels runs its own customised guest feedback programme ‘SARAH’ that allows the hotels to receive comments from customers while they are still at the property.
Mr. Abdulla Al Abdulla, Vice President of Central Hotels, stated, “SARAH is a superb tool and is a key feature of our quality and guest experience programme. It takes into account a variety of factors when determining overall guest satisfaction, including check-in / check-out, guestrooms, food and beverage, hotel facilities and service. The beauty of the system is that we get instant feedback from the guests while they are still at our hotels and therefore it gives our teams the opportunity to address and rectify any concerns they may be having.”
Elaborating on the online reviews, Mr. Ammar Kanaan, Group General Manager of Central Hotels, said, “What our guests think and feel about our hotels is the most valuable feedback we can get, and it is wonderful to see our properties being rated so highly. Each of our hotels offers its guests outstanding experience hence there is nothing more gratifying than to see guests appreciate our product and service.”
Discerning travellers are always looking for accurate advice. Also, positive guest experiences go a long way in creating loyal customers which in turn generate better financial performance. Mr. Kanaan stressed, “Online reviews no doubt have a strong influence on a hotel’s business and reinforce a brand’s reputation resulting in positive impact on revenue. Travellers are more and more connected and the comments they post online influence other guests’ decisions as to which hotel they will book. At Central Hotels our aim is to meet our guests’ expectations based on the defined brand standards that are driven by excellence and value for money.”
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