The Ritz-Carlton, Dubai is proud to be supporting Al Jalila Foundation in partnership with Brest Friends this Breast Cancer Awareness Month, with the launch of #PINKtober in association with The Big Beauty Scoop. Taking place at the JBR hotel throughout October, the month-long activities will raise funds and create awareness, while celebrating survivors and those currently battling the illness, by shedding light on one of the biggest health concerns of women today – Breast Cancer.
Ladies and Gentlemen can partake in a range of #PINKtober activities for a good cause, such as a decadent afternoon tea in the prestigious Lobby Lounge or a Rose Awakening Ritual treatment at the award winning spa.
In addition, The Ritz-Carlton, Dubai and The Big Beauty Scoop have partnered to host a fashionable high tea event. This charity morning is aimed at celebrating and pampering ladies to feel empowered and beautiful within a luxurious setting and focused on raising awareness and funds to support breast cancer research and treatment through Al Jalila Foundation in partnership with Brest Friends. Ladies who join the event will be spoilt with a number of pampering stations offering complimentary services from partners including Charlotte Tilbury, Dermalogica, Pastels Salon and Cara Jewelry to name a few. Additional supporting partners acknowledged with thanks are Pangea, Noble Printing Press, Rituals Cosmetics, Firenze Flora, Capital D, Essentially et al.
In keeping with the brand’s Community Footprints commitment, The Ritz-Carlton, Dubai will be donating a portion of all sales of the #PINKtober Afternoon Tea and Rose Awakening Spa Ritual, as well as tickets to The Ritz-Carlton Dubai and The Big Beauty Scoop High Tea, to Al Jalila Foundation to support the breast cancer program.
“At The Ritz-Carlton, Dubai, we have built a tradition of extraordinary service over our 21 year legacy. This extends into our social and environmental program, Community Footprints, and inspires us to positively impact the lives of others. The first mission statement of The Ritz-Carlton Hotel Company, created in 1983, committed that Ritz-Carlton hotels would be ‘positive, supportive to members of their communities and sensitive to the environment’. These principles have guided us over the years, enabling us to make a meaningful difference in our local community. With this in mind, we are passionate and proud to be able to come together with The Big Beauty Scoop to shine a spotlight on this fundamental cause”, said Jeroen Elmendorp, General Manager at The Ritz-Carlton, Dubai.
“The Big Beauty Scoop Facebook forum prides itself on working with women to make them feel the best version of themselves. Breast cancer is a subject we feel passionate about, and we notice how many ladies it has affected in our community. The #PINKtober event gives us the chance to bring women together to create more awareness and raise funds”, explained Vicki Ashlin, founder of The Big Beauty Scoop.
Breast cancer is the most common cancer among women, with one in eight being diagnosed in their lifetime. Studies show that the average age of diagnoses is 10 years younger in the UAE than elsewhere in the world. These statistics reaffirm the critical need for research to keep up with the latest advances in treatment to save patients’ lives.
Brest Friends partnered with Al Jalila Foundation in 2015 and the four year partnership has yielded positive results to advance breast cancer care in the UAE. More than AED 5 million has been invested into life-saving treatment to support 34 women and fund nine breast cancer research studies. Together, they are the forerunners in raising awareness on the importance of early detection of breast cancer, furthering patient support with medical treatment and investing in local breast cancer research.
“Breast cancer remains one of the most serious health challenges and we must support medical research to improve survival rates. Every year during October, we receive overwhelming support from the community to help raise awareness and funds for breast cancer treatment and research in the UAE. #PINKtober events have the power to bring communities together to champion charitable causes and we are proud of our partners’ extraordinary efforts and philanthropic spirit.” expressed Dr. Abdulkareem Al Olama, Chief Executive Officer, Al Jalila Foundation.
