
MUSE, the Chalhoub Group’s homegrown Loyalty Programme hosted its much-anticipated, luxury experience, House of MUSE on the 16th and 17th March 2021. This highly curated event with a selection of products and exclusive collections was showcased to VIP members and Key Opinion Leaders from the city. The House of MUSE concept is a unique retail experience, filled with hand-picked, regional and international brands, to satiate the region’s hunger for affluent, designer and emerging fashion, beauty, skincare, fragrance & lifestyle brands.