Morpho Hotels & Resorts, a trendy, business, luxury lifestyle brand has announced its official brand entry into the Middle East market, and it will soon open its doors to the UAE residents and tourists in 2021. The advent of the pandemic has brought about a change in a traveller’s expectations while choosing a hotel. The brand aims to revolutionize the hospitality industry in the region with the introduction of new hotels equipped with optimized and digitized operations with a strict adherence to the highest levels of hygiene and safety to deliver an exceptional experience for all its guests.