
Barceló Hotel Group has signed an exclusivity agreement with LaLiga to develop a new entertainment concept for its hotels in the Middle East and North Africa (MENA): LaLigaTwentyNine’s. An innovative sports bar concept that combines gastronomy, leisure, technology and sports, that will showcase worldwide the image of LaLiga and all Spanish football clubs, allowing fans and sports lovers to experience football and other sports in a unique and experiential way.