
The Box Appeal was launched in 2008 and is a month-long annual charity appeal organized by the Radisson Hotel Group. The charitable initiative successfully collected and distributed 9000 boxes of essential items to workers in the UAE. The Box Appeal initiative is a campaign that makes it easy for the local community to take part in; fill a box with a range of simple everyday items and drop it off at any Radisson Blu or Park Inn hotels in the UAE.