ibis Music, a new programme that brings together audiences, established musicians and up-and-coming artists in live intimate concerts at ibis hotels, launches in Dubai this month.
ibis One Central at Dubai World Trade Centre will play host to five Dubai-based artists, with a four-hour concert staged on the outdoor terrace at the hotel’s hip urban pan-Asian venue, Wok & Co, on Friday November 22.
Concertgoers can register on https://www.ibis-music.com/uae/events to attend this free event.
Two of the UAE’s most established musicians, singer/rapper Moh Flow and rapper Freek, will be joined by two artists that have been generating a huge buzz – singer/rapper Seki Supervillain and singer/performer Jaymie Deville – while DJ 1Takennandos, known as the region’s only crowd-surfing DJ, will hit the decks throughout the night.
The Dubai event is one of 40-plus mini concerts being staged in ibis hotels across 17 countries worldwide. This year it is in partnership with respected music representation agency, Sony Music UK’s 4th Floor Creative Group and Accor’s collaboration with the world’s most popular streaming platform, Spotify, to identify the hottest trends in emerging local music to play the one-off shows for ibis Music.
“Launching the ibis Music programme at ibis One Central creates a platform for us to support and promote local talent and immerse visitors and residents in a live, authentic and intimate Dubai musical experience,” said Yigit Sezgin, Chief Commercial Officer, Accor Middle East & Africa.
“This initiative transforms the hospitality offering at our hotel, providing the local community with the chance to interact, socialise and share their love of modern music and reflects Accor’s role as a ‘lifestyle enabler’, enabling people to enjoy our hospitality anytime and anywhere.”
Ibis Music Dubai features performances by exceptional artists and is designed to unite music-loving guests and residents. The one-of-a-kind gig at ibis One Central will showcase a diverse line-up of home-grown talent.
Well-known Syrian-born artist, Moh Flow, who is based in Dubai, attracted more than 15 million streams on his 2017 album, which he followed up with a US tour, and is slated to be releasing another album with Sony Music in December, while Somali native Freek is the man with arguably the most locally hyped record of 2019.
They will be joined on stage by Filipino singer/rapper Seki Supervillain, AKA Izzy, who will perform his highly rated debut album for the first time at the event. Also, performing is Melbourne-born singer/performer Jaymie Deville, who started his musical journey on the Australian version of the hit reality show The X Factor in 2014 and demonstrated his song writing and vocal ability on his latest record, ‘How Many Times’.
Experienced DJ 1Takennandos or ‘Nnamdi’, who is already a music phenomenon in Dubai and sells out any venue he plays, will be dropping the beats all night long.
The event, which follows similar gigs featuring local artists at ibis properties in countries including Morocco, India, the UK and Brazil earlier this year, will also include music-themed activations, live F&B stations and mobile bars for the ultimate laid-back party atmosphere.
ibis Music aims to bring music passion to life across ibis hotels and beyond and taps into the Millennial mindset, with consumers in this demographic believing music enhances their travel experience.
The programme, designed to provide a more modern and emotional proposition and appeal directly to music lovers, is part of a wider brand re-positioning, which includes conversion to mobile check-in, a new design direction and a focus on food and beverage sales.
It is also aligned to Accor’s role as an augmented hospitality group, with a growing portfolio of brands and services designed to shape the way its guests ‘Live, Work and Play’.
