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Minor Hotels, a hotel owner, operator and investor, currently with a portfolio of over 160 hotels and resorts in 23 countries across Asia Pacific, the Middle East, Europe, South America, Africa and the Indian Ocean, announced today that it has taken a stake in the Global Hotel Alliance, (GHA).
Minor Hotels have been longstanding members of the GHA since 2007, first entering with the Anantara brand. As the GHA will enter its 15th year in 2019, Minor Hotels took the opportunity to support the alliance which is currently investing in new CRM and shared technology to build on the success of the DISCOVERY loyalty programme.