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Atlantis Joins Forces With Mastercard To Offer Discounts Across F&B Outlets

Atlantis, The Palm and MasterCard are giving Dubai residents and visitors a mouthwatering offer across the resorts eateries. From 4th June throughout summer until 15th October, MasterCard holders will receive 25 % off their total food and beverage bill.

From creative cocktails in YUAN, Atlantis steak at Seafire, or fine dining at the resorts underwater restaurant, Ossiano, paying with MasterCard will take a huge bite out of the final bill. The fantastic offer will only be available to those on a table of eight or less and will be available across the resorts seven signature restaurants including YUAN, Seafire, Ronda Locatelli, Bread Street Kitchen and Bar, Nobu, Ossiano, and Ayamna. In addition, smaller eateries and outdoor dining venues are also taking part, including TBJ burger joint, Shawafel, Asia Republic and Nasimi beach.

Terms and conditions of the MasterCard offer:

The offer is not valid on brunches or Asateer tent dining
The offer is not applicable for banqueting or at any Aquaventure restaurant
The offer cannot be used in conjunction with any other offer, promotion or discount.
Offer is valid for in-house and outside guests.
Payment must be made directly at the restaurant using your MasterCard
Offer must be paid in full using a valid MasterCard debit or credit card
The available discount must be requested by the MasterCard card holder. Discounts will not be granted automatically when paying with a MasterCard

Terms and conditions apply. To view all terms please visit https://www.atlantisthepalm.com/special-offers/mastercard

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Emaar Hospitality Group Launches Panoramic, 360 Virtual Tours Of Its Hotels In Dubai

In another technology first, Emaar Hospitality Group, the hospitality and leisure business of Emaar Properties PJSC, has introduced panoramic, 360 virtual tours of its hotels in Dubai.

The 360 virtual tours, captured in high-definition photographs and videos, offer visitors the opportunity to experience the unique value propositions of each hotel, discover its myriad facets and make an informed decision – be it for booking hotel stays, restaurants or pampering oneself at spas.

The 360 virtual tours cover properties under the premium luxury hotel and serviced residences brand, Address Hotels + Resorts; the upscale lifestyle hotel and serviced residences brand, Vida Hotels and Resorts; and the new contemporary mid-scale hotel and serviced residences brand, Rove Hotels.

Olivier Harnisch, Chief Executive Officer of Emaar Hospitality Group, said: “Introducing innovative digital experiences is part of our strategy to further enhance the guest experience. The 360 virtual tours open doors to the delightful and exceptional lifestyle offerings at our hotels, enabling visitors anywhere in the world to make informed decisions and plan their stay in vivid detail. We will continue to explore newer opportunities to strengthen our online engagement with our guests, underlining our commitment to provide value-added customer-centric experiences.”

The 360 virtual tours take visitors through the spectacular architecture that define properties under Address Hotel + Resorts, including Address Boulevard, Address Dubai Marina, Address Dubai Mall, Address Montgomerie, and Palace Downtown. The 360 virtual tours also take visitors through the exceptional ambience offered by Vida Downtown and Manzil Downtown, as well as the three Rove Hotels that are currently operational in central locations across the city – Rove Downtown, Rove City Centre and Rove Healthcare City.

To view, simply click on the hotel websites, which can be navigated via www.addresshotels.com; www.vidahotels.com; and www.rovehotels.com. The master-brand pages will take you to individual hotel sites, where you can take the interactive tours.

Each virtual tour, assembled through panoramic photography and videography, will provide all the features of the hotel in vivid details. From the exteriors to the interior, whether it is the lobby, restaurants, lounges, spas, event spaces, or the intricate details of rooms and suites, you can experience it all online.

The launch of the 360 virtual tours of all hotels is part of the ambitious digital transformation that Emaar Hospitality Group is bringing through several innovative initiatives. The objective is to enable visitors to become familiar with the hotels and understand the real value that awaits them. They can then simply make their bookings via the website itself, adding to their convenience.

The virtual tours can also be experienced over smartphones through the new native Apps that Emaar Hospitality Group has launched. Setting an industry-first, these Apps powered by Go Find It Technologies SA, enhance the digital lifestyle experiences of guests at Address Hotels + Resorts, Palace Downtown, Vida Hotels and Resorts, Manzil Downtown and Rove Hotels. The Apps of Address Hotels + Resorts, Vida Hotels and Resorts, Palace Downtown and Manzil Downtown have gone live with the Rove Hotels App to go live shortly.

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Burj Khalifa, Dubai Fountain Are Most Favoured Attractions Amongst International Tourists

Burj Khalifa and Dubai Fountain have been rated by international tourists as their favourite attractions in the UAE,  according to the latest Arabian Falcon Holidays survey participated by 1,212 respondents.

More than 70 per cent of international tourists said they were keen to stay longer in Dubai and explore more. This clearly reflects Dubai’s fast growing popularity as an international tourist destination. The desire to stay longer is over and above the one to two weeks’ vacation they already booked in Dubai based on the AFH survey which included only non-residents.

Dubai’s shopping malls, Dubai Aquarium and Underwater Zoo, The Palm, and Dubai restaurants are the next favourites amongst the surveyed international tourists.

Al Mohannad Sharafuddin, Founder of Arabian Falcon Holidays (AFH), the largest independent timeshare player in the Middle East, said: “The strong vision of Dubai’s leadership has led the emirate to outpace global growth in tourism. Increased investments toward attracting tourists to Dubai, focus on ensuring happiness for all, alongwith 100 per cent customer satisfaction through initiatives such as the launch of Smart Happiness Index, make Dubai a highly attractive destination that offers an unmatchable experience to international tourists.”

“Speedy and comfortable procedures, starting right at the time you enter the airports, a friendly and efficient customer service in addition to a large number of unique destinations offering attractions for all age groups and interests, make Dubai the place of choice for families and businesses alike,” Sharafuddin added.

The growth in tourism has been particularly remarkable after His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE’s Vice-President and Prime Minister and Ruler of Dubai, approved the Dubai Vision 2020 for the tourism sector. This lays a strategic roadmap with the goal of attracting 20 million tourists (doubling the number welcomed in 2012) and AED 300 billion in tourism revenues annually by 2020.

To achieve this, Dubai will focus on three key areas: positioning the emirate as a leading family, event and business destination.

The preferences of international tourists, as revealed by the AFH survey, showed that family destinations top the list of favourites.

Dubai Garden Glow, Jumeirah Beach, Jumeirah Mosque, Desert Safari, Burj Al Arab, Waterparks, Dubai Parks and Resorts and Global Village are also amongst the hot favourites for international tourists.

The AFH survey also brought out the emerging trend of preference for longer stays amongst tourists. Nearly 50 per cent of the tourists spent four to seven days in Dubai, while 23 per cent stayed up to two weeks and 8.5 per cent of international tourists stayed longer than two weeks in the emirate, according to the survey.

“With a clear vision and a strategic roadmap that focuses on various aspects to attract tourism, Dubai is setting exemplary standards in tourism. Through its numerous achievements Dubai has brought many dreams to reality, and at this pace of growth, we eagerly wait to see its further accomplishments by 2020,” Sharafuddin concluded.

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Dubai hotels outshine region, post highest revenue, occupancy rates

Hospitality industry in Dubai recorded an increase in April across all key performance indicators, including the highest revenue per available room, as hotels across the Middle East North Africa region experienced mixed results.

In Dubai, hotels reported RevPAR of US$ 273, an increase of 18.7 per cent in April compared to the same 2016 period, and also posted the highest occupancy at 88 per cent and the highest average room rate of US$ 310, said EY in its MENA Hotel Benchmark Survey report.

“Numerous events such as the Arabian Travel Market and the Arabian Hotel Investment conference attracted visitors from across the Mena region and may have helped boost the city’s hotel performance,” Yousef Wahbah, MENA head of Transaction Real Estate at EY, said.

Across the region, higher occupancies at lower average room rates affected hotels’ overall revenue per average room. “With the start of Ramadan at the end of May, it can be expected that MENA cities will experience a softer performance until the Eid holidays at the end of June,” said the report.

Abu Dhabi’s hospitality market witnessed a drop in RevPAR by 4.8 per cent in April 2017, which can be attributed to the drop in ADR from US$ 133 in April 2016 to US$ 120 in April 2017. However, occupancy increased by 4.5 per cent in April 2017 when compared to the same month last year.

According to official data issued by Dubai’s Department of Tourism and Commerce Marketing, Dubai’s hospitality industry is poised to enter a new growth trajectory with hotel rooms predicted to surge to 140,000-160,000 keys by 2020 from 93,030 as of January 2015.

As the UAE’s tourism and leisure sector, a key pillar to prop the nation’s post-oil economy, is projected to reach Dh 237 billion by year 2026, the Emirates hospitality sector is witnessing a big boom with nearly 100 hotel projects now under construction.

According to Market research firm STR, there are currently 99 hotels being built in the UAE, the highest in the region. The ongoing projects represent 17 per cent of the 556 properties in the Middle East that are either under construction or in the final and planning stages. The new hotels will boost the country’s supply by another 28,898 rooms. In 2017 alone, around 16,000 hotel keys are expected to be handed over in the UAE.

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Mama shelter announces newest hotel in Dubai

Mama Shelter, the global collection of authentic hotels, has announced plans to open a new location in Dubai. The property will be located in Dubai’s downtown Business Bay and is expected to open in 2020.

“We knew Dubai was the perfect destination for our eighth Mama Shelter property because the city embodies the MAMA spirit with its bustling excitement and international appeal,” said Mama Shelter Founder, Serge Trigano.  “Mama Shelter Dubai will not just be a place for business meetings and flythroughs, but a place to live, work, laugh, debate, celebrate, and at the end of the night, come home to MAMA.”

Bader Mohamed Yousuf Bukhamas, Chairman of Khamas Group of Investment Companies, said, “We are delighted to partner with an international operator such as AccorHotels for the launch of its iconic lifestyle brand Mama Shelter in the Middle East.”

Designed by Franklin Azzi Architecture, Mama Shelter Dubai will have 201 rooms and 80 residences. The architect explains, “Mama will offer a unique tower to Dubai. A pure glass coat covering a wooden skin made by each rooms’ shutters.” The rooms are sanctuaries with the comforts of home coupled with all the needs of digital modernity, with spacious king size beds and high speed Wi-Fi. With 300 square meters of space set aside for collaboration, travelers will have room to gather, create or simply hang out.

Mama Shelter will also benefit from its proximity to landmarks such as the Downtown Dubai area, the Burj Khalifa and Dubai Mall. Alongside the concentration of lifestyle hospitality projects across Business Bay, Mama Shelter will be positioned as an iconic destination with the presence of an additional five-star hotel within the same tower.

Pawan Kachroo, Managing Director of Khamas Hospitality said, “This project is reflective of a shared vision to bring desired diversity and delight in the regional hospitality industry with fresh innovation. Through the Mama Shelter Dubai Business Bay, we intend to energize the industry with competitive experience driven offerings.”

The Trigano Family, co-founders of Club Med, created Mama Shelter eight years ago with an inaugural location in Paris. Since then the family has expanded Mama Shelter all over the world in Marseille, Lyon, Bordeaux, Los Angeles and Rio de Janeiro. In February, the company announced plans to open Mama Shelter Prague in early 2018.

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Dubai Holding launches Marsa Al Arab a comprehensive tourist destination

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, visited Dubai Holding, the global investment holding company, where he announced the launch of ‘Marsa Al Arab’. The comprehensive tourist destination aims to elevate the family tourism proposition in Dubai; provide supporting foundations to host Expo 2020 Dubai, as well as reinforce Jumeirah Group’s leading position locally and globally as one of the driving forces behind the growth and prosperity of the tourism sector.

The mega-project Marsa Al Arab is spread across 4 million sq. ft. and comprises two islands on both sides of Burj Al Arab Jumeirah. It adds 2.2 km of beach frontage and will be the newest addition to Dubai’s long-standing track record of world-class tourist facilities. One island will be dedicated to entertainment and family tourism, while the other comprises an exclusive luxury resort.

Commenting on the project, His Excellency Abdulla Al Habbai, Chairman, Dubai Holding said “The launch of this new and ambitious project is in line with the directives of the visionary leadership to provide the finest and rewarding tourist experiences for visitors to Dubai, as well as enhance Dubai’s position as a global tourist destination. We are proud of the vital role that Dubai Holding plays in this sector through supporting innovation and contributing to the economic diversification of Dubai.

He added: “Dubai has achieved a global reputation for unique offerings and unprecedented achievements. This was feasible through proper planning and accurate execution of such projects, complemented by in-depth knowledge of the local market’s needs and capabilities. As part of strengthening local capabilities, ‘Marsa Al Arab’ will support Emiratisation in the tourism sector by providing new job opportunities and encouraging UAE Nationals to commit their innovative and creative ideas to this vital sector.

Al Habbai concluded “We will continue to build on our past success with a focus on the future. Madinat Jumeirah’s visitor footfall and statistics demonstrate its tremendous success over the years, making it the pivot point of our latest development. We at Dubai Holding will continue to comply with the highest environmental standards and global sustainability measures throughout the facilities in our project.”

Family Resort with World-Class Facilities

Through this resort, Jumeirah Group will introduce new leisure concepts and services to complement its existing family entertainment offer, which includes its portfolio of: Burj Al Arab Jumeirah, Jumeirah Beach Hotel, Jumeirah Al Naseem, Jumeirah Mina A’Salam, Jumeirah Al Qasr and Jumeirah Dar Al Masyaf.

This will be achieved through the construction of a new family-oriented hotel. To boost guest experience at this new resort, Wild Wadi Waterpark, which has seen great success as one of the most significant recreational destinations in the UAE since its opening, will be relocated closer to the beach. The new location will grow the Wild Wadi’s size by more than twice of its existing size. With new thrills, family rides and record breaking attractions Wild Wadi will boost its position as a popular water park globally.

Dubai Holding will also develop ‘Marine Park’, a first-of-its-kind marine life edutainment centre in the Middle East, providing a rich learning and entertainment experience for the entire family. With a live theatre of a 1,000 seat capacity, the park will attract world-class shows that showcase various elements of marine life allowing its visitors to interact with exotic aquatic animals and fish.

Together, the enhanced Wild Wadi and Marine Park will sprawl over an area of 2.5 million sq. ft. The new family destination will house a dedicated theatre with a capacity of 1,700 seats, which will become home to the world-renowned show Cirque du Soleil for the first time in the Middle East.

Daniel Lamarre, President and CEO of Cirque du Soleil, also commented: “Dubai’s unique geographical position between East and West, along with its regionally unparalleled infrastructure and sophisticated hospitality offering means that demand is strong for a beloved and enduring institution such as Cirque du Soleil, and we look forward to raising the curtain for new fans in this new facility with new shows designed specifically for Dubai. Cirque du Soleil already enjoys great patronage from residents and visitors alike and we are pleased to now have a permanent base in the new epicenter of global tourism.”

In addition, Dubai Holding will launch the Dubai Pearl Museum to showcase a historical collection of rare and ancient pearls from the region and worldwide. The Dubai Pearl Museum aims to shed light on the lives of the divers as well as the tools they used to find the precious jewels, reflecting the UAE’ heritage, culture and national pride. The museum will include a functional pearl farm in the adjoining sea, cultivating quality pearls. To complement this experience, Dubai Holding will create a pearl-inspired boutique hotel with unique facilities, services and specialist retail outlets that introduce its visitors to the rich past of the UAE and the Gulf region as a whole.

Marina

Marsa Al Arab will include a private yacht marina and a yacht club, in addition to recreational attractions, such as diverse food and beverage offerings, making it a globally attractive tourist destination. Amongst the features of this unique development is a helipad to accommodate the needs of the discerning guests.

A New Business Destination

To complement the success journey of Madinat Jumeirah, as not only a destination for luxury tourism but also for business and international conferences, Dubai Holding will offer a signature serviced commercial space at ‘Marsa Al Arab’ to attract international companies looking to set up base in this unique development.

Dubai Holding will establish a mixed-use convention centre fully equipped to host large international conferences and festivals. The convention centre will be supported by a new hotel, offering a selection of services for businessmen and corporates.

The project will also include a large retail space stretching across 20,000 sq. m, which will replace the current Wild Wadi Water Park area. The shopping centre will consist of international high-end brands, as well as a selection of restaurants and coffee shops to meet the needs of its luxurious shoppers. Marsa Al Arab will also offer 300 sea-front residential apartments in the heart of the development.

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RSG unveils Dh600m Dubai hotel project

RSG International, UAE-based business group, signed a management agreement with Rotana for its second Dubai hotel project announced this year.

The agreement for the new hotel was signed between Nasser Al Nowais, Chairman of Rotana and Raj Sahni, Chairman of RSG International, at a ceremony held at Amwaj Rotana in Dubai. Also present were Jasjit Singh Jaaj, Group CEO of RSG International, and Omer Kaddouri, President and CEO of Rotana.

The four-star Dh600 million hotel, located on Sheikh Zayed Road, next to UAE Exchange Metro Station, is scheduled for opening before Dubai 2020.

Sahni said the project marks the group’s second collaboration with Rotana this year, following the launch of the Sabah Rotana hotel in Dubai in March 2017. “The new hotel gives a further boost to the company’s plans to augment its hospitality portfolio in the emirate ahead of Expo 2020,” said Sahni.

“This is just one of the many potential projects that we have lined up keeping the Expo 2020 in mind. With the accommodation and hotel room demand on the rise already, property development definitely has our focus at the moment. RSG is known for delivering its projects on or before schedule, and we will live up to our reputation.”

Sahni, also known as Abu Sabah, made news when he bought the most coveted number plate ‘D5’ for around US$9 million from Dubai’s Regional Transport Authority in October 2016.

Addressing a press conference, Al Nowais said Rotana has a robust development pipeline in Dubai, with a clutch of new hotels scheduled to open in the city before the end of 2020.

“Hospitality demand in Dubai is expected to peak around Expo 2020, and Rotana is moving fast to fill the city’s need for additional hotel room supply and meet the anticipated surge in demand. Rotana will open eight new hotels in Dubai by 2020, which will have a combined a managed investment of more than $850 million. The new properties will add 2,668 keys to Rotana’s existing inventory in Dubai, taking the total room count to 6,151, while expanding its portfolio in the emirate to 21 hotels,” said Al Nowais.

Jaaj said Dubai’s hospitality industry has experienced a huge surge in the past decade with travellers from all over the globe flocking the emirate, and it is only expected to grow exponentially.

“It is our endeavour to align our vision with that of the Ruler of Dubai. This agreement with Rotana is a great opportunity for us to expand our hospitality portfolio and it has definitely come at a great time for RSG,” said Jaaj.

He said the new hotel, rising up 40 floors, would also have a well-balanced mix of hotel rooms and hotel apartments. “In total, the new property will feature 180 spacious rooms and 10 luxuriously appointed executive suites in addition to 300 hotel apartments, including 40 studio apartments, 240 one bedroom apartments and 20 two bedroom apartments,” said Jaaj.

The new Rotana hotel on Sheikh Zayed road, rising up 40 floors, will also have a well-balanced mix of hotel rooms and hotel apartments. In total, the new property will feature 180 spacious rooms and 10 luxuriously appointed executive suites in addition to 300 hotel apartments, including 40 studio apartments, 240 one bedroom apartments and 20 two bedroom apartments.

Kaddouri said Dubai, which is preparing to host 25 million visitors for Expo 2020, is estimated to require an additional 45,000 hotel rooms to meet anticipated demand during the six-month-long exhibition.  .

In addition to eight upcoming hotels in Dubai, Rotana will be opening five new hotels in Abu Dhabi in the next 3-4 years, bringing to 16 the total number of our properties in the capital, said Kaddouri.

RSG Group’s first hotel, Sabah Rotana, is also located on Sheikh Zayed Road. The 54-storey property has 533 rooms.

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Dubai Tourism’s #bemyguest Film Starring Shah Rukh Khan Wins Grand Prix Award At International Tourism Film Festival

#BeMyGuest, a promotional film produced by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) starring Bollywood superstar Shah Rukh Khan, has won two top awards at the 10th anniversary of the International Tourism Film Festival, “Tourfilm Riga”, held in Riga, Latvia.

#BeMyGuest won the main award, the Grand Prix, as well as first prize in the ‘Tourism Destination’ category at the festival held on 29 April. Organised by the Riga City Council of Latvia, the event is represented in the prestigious International Committee of the Tourism Film Festivals (CIFFT) and is dedicated to films promoting tourism destinations across the globe.

This is the second time in 2017 that #BeMyGuest has been recognised for its artistic merit. In March, the film won the Diamond Award in the ‘City’ category of ITB Berlin’s “Golden City Gate” awards, the world’s premiere film, print and multimedia competition focused on tourism.

#BeMyGuest sees Shah Rukh Khan showcase Dubai’s many attractions, bringing to life the most welcoming aspects of a city that he considers his home away from home. Since its launch in December 2016, #BeMyGuest has garnered 45 million views across multiple social media channels and 65 million engagements from around the world. #BeMyGuest also reached No.3 on YouTube’s worldwide trending list within 48 hours of its launch and became one of the top 10 most viewed videos on the website globally in December.

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wasl launches Dubai’s second luxury Mandarin Oriental hotel project

wasl Asset Management Group, one of the largest real estate development and management companies in Dubai has announced the launch of the city’s second luxury Mandarin Oriental hotel, which is due to open in November 2020. The new location in Dubai’s Commercial District of Sheikh Zayed Road will complement wasl’s Mandarin Oriental hotel on the waterfront at Jumeira Beach, which will open in the fourth quarter of 2018.

The new hotel will be the centerpiece of the 63-storey mixed-use wasl Tower which is being developed as a commanding addition to the city’s skyline. Located on Sheikh Zayed Road, Dubai’s main thoroughfare, the property will have direct access to the area’s key business districts and tourist attractions, including Dubai Opera House, City Walk and Dubai Mall, as well as the city’s two airports, being 20 minutes from Dubai International Airport and 40 minutes from Dubai South – Al Maktoum International Airport. The hotel will also include a full suite of on-site luxury entertainment and leisure facilities that redefine Dubai’s premium hospitality offering.

His Excellency Hesham Al Qassim, CEO of wasl Asset Management Group, commented: “We are pleased to be partnering once again with Mandarin Oriental to bring another elegant and sophisticated hotel to Dubai, which furthers wasl’s mandate to supply the Emirate’s hospitality sector with quality hotels. Combined with the premium property offering at wasl Tower, we are offering the height of luxury in both the hospitality and residential sectors, which wasl works to support in alignment with the vision of the UAE’s wise leadership.”

Both hotels are being developed in collaboration with Mandarin Oriental Hotel Group, the international hotel investment and management group with luxury hotels across the world, while Amsterdam-based UN Studio is the appointed architect of the 300-meter-high building, wasl Tower, which has been designed as an integrated urban environment that promotes connectivity and sustainability.

One of the hotel’s key attractions will be a beautiful double level sky lobby, offering stunning views of the beach and Sheikh Zayed Road from either end. Guests will access the sky lobby via a plush reception area on floor 35, with a club lounge, a lifestyle lounge and a tea lounge on the same level, while floor 36 features an all-day dining area.

The hotel includes 257 spacious and contemporary guestrooms, suites and serviced apartments, which will be located on floors 16 to 38 of the tower, providing outstanding views over Downtown Dubai and the world’s tallest building, the Burj Khalifa. All accommodation will reflect the local culture, with features inspired by both Emirati and oriental heritage.

Adding to wasl Tower’s residential offering, the hotel will also be home to 144 residences located on the tower’s upper floors, which will provide some of the most luxurious private homes in the city. The Mandarin Oriental Residences will have their own private access, with dedicated facilities including a Resident’s Lounge, while also benefiting from direct access to the hotel’s facilities and Mandarin Oriental’s legendary service.

The food and beverage offering at the Mandarin Oriental will feature award-winning restaurants headed by some of the world’s most celebrated chefs, with a variety of restaurants including a lively rooftop sky lounge with citywide views, a signature dining experience, an all-day dining venue, a poolside restaurant, a Club Lounge, and a signature Mandarin Oriental Cake Shop.

There will also be extensive banqueting and meeting spaces designed to accommodate social and business events, while the Spa at Mandarin Oriental will introduce Dubai’s most comprehensive spa, beauty and wellness services. The two-storey facility will feature 12 private treatment rooms, a wide-ranging fitness centre, vitality pools, heat and water therapies, and an outdoor swimming pool set within a landscaped garden terrace.

James Riley, Group Chief Executive of Mandarin Oriental Hotel Group said, “Dubai continues to develop in stature as one of the world’s leading destinations, and we are delighted to have the opportunity to operate two luxury hotels in this important city. We look forward to collaborating again with wasl Hospitality and Leisure to create a second iconic property and to be extending our brand’s presence in the Middle East.”

His Excellency Hesham Al Qassim, CEO of wasl Asset Management Group, concluded: “We look forward to introducing new visitors and residents to the exceptional service for which Mandarin Oriental is renowned. The new project sets new standards for architecture, redefines the premium life style offered in Dubai, and is another milestone in establishing this city as the home of luxury hospitality and the world’s favourite destination.”

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Emaar Hospitality Group unveils 6 new hotel projects in the UAE

Emaar Hospitality Group, the hospitality and leisure business of Emaar Properties, unveiled six new hotel projects as part of its regional and international expansion plans, at the Arabian Travel Market 2017.

The new hotels and serviced residences in Dubai, Abu Dhabi and Egypt add to a portfolio of upcoming properties under the three hotel brands of Emaar Hospitality Group – the premium luxury Address Hotels + Resorts, the upscale lifestyle Vida Hotels and Resorts, and the contemporary midscale Rove Hotels.

With 10 operational hotels and three serviced residences already, Emaar Hospitality Group now has a pipeline of 26 upcoming projects, a testament to the home-grown competencies of the Group and its expansion strategy to operate hotels in key locations in high-growth markets.

Announcing the new projects at a press conference in Dubai, Olivier Harnisch, Chief Executive Officer of Emaar Hospitality Group, said the Group’s expansion is underpinned by a commitment to deliver superior guest experiences through distinctively branded properties in key markets globally.

“We have recorded a positive growth year in 2016 and continue to build on the success, with the launch of new properties including Address Boulevard and three Rove Hotels in a span of just nine months, all in Dubai. This demonstrates our focus on not only serving the luxury hospitality market of the city but also to create distinctive brand experiences that appeal to the new millennials and next generation of travellers,” added Harnisch.

Emaar Hospitality Group’s track-record – with average daily rates and occupancy levels higher than industry average – reflects the strong growth of Dubai’s tourism and hospitality sector, said Harnisch. “The Dubai Tourism Vision and Expo 2020 Dubai are strong drivers of growth for the industry, and we will continue to drive our expansion and create a truly world-class infrastructure for visitors to Dubai.”

New projects in Dubai, Abu Dhabi and Egypt

Emaar Hospitality Group’s new projects include Address Dubai Creek Harbour and Address Residences Dubai Creek Harbour in Dubai, which will serve as a vibrant hospitality and leisure hub within Dubai Creek Harbour, the 6 sq km mega-development anchored by the iconic new Tower, designed by Santiago Calatrava. The project opens to spectacular views of the waterfront and the Downtown Dubai skyline.

Also under Address Hotels + Resorts are the new Address Marassi Beach Resort and Address Residences Marassi Beach Resort, which are part of the beachfront Marassi master-planned development by Emaar Misr in Egypt. Emaar Hospitality Group has already signed a management contract to operate Address Marassi Golf Resort + Spa in the same master-development. These add to the upcoming projects of Address Hotels + Resorts in Dubai, Fujairah, Bahrain and Turkey.

Four new projects will be operated under the Vida Hotels and Resorts brand. These include the Vida Dubai Creek Harbour, Vida Dubai Marina and Vida Residences Dubai Marina. Further, Vida Hotels and Resorts marks its expansion to Abu Dhabi with the management contract to operate Vida Beach Reem Island Abu Dhabi and Vida Residences Beach Reem Island Abu Dhabi, both for Aldar Properties.

Having already expanded with hotel management contracts in Saudi Arabia and Bahrain, Vida Hotels and Resorts is further strengthening its international portfolio with Vida Marassi Marina and Vida Residences Marassi Marina in Egypt.

Emaar Hospitality Group plans to expand its footprint to other high-growth markets as well as gateway cities such as India and China, and other global gateway cities for the group.

Upcoming properties in Dubai

“While we are focused on international markets, we are also growing our footprint in the UAE to meet the burgeoning demand for hotel rooms – in the luxury, upscale and midscale segments,” said Harnisch.

This is reflected in the recent opening of Address Boulevard, the first city lifestyle resort under the portfolio of Address Hotels + Resorts, and three Rove Hotels – Rove Downtown, Rove City Centre and Rove Healthcare City. The Group is on course to open Rove Trade Centre shortly as well as drive the roll-out of six more hotels in Dubai Marina and Dubai Parks and Resorts, among others.

The current portfolio of hotels by Emaar Hospitality Group in Dubai includes Address Boulevard, Address Dubai Mall, Address Montgomerie, Address Dubai Marina, Palace Downtown, Vida Downtown, Manzil Downtown, Rove Downtown, Rove City Centre and Rove Healthcare City.

“An award-winning hospitality and leisure provider, our commitment is to surpass guest expectations. In addition to expanding our portfolio, we are driving the digital transformation of our services to create added value for our guests. Our projects are showcased at ATM 2017 and we look forward to strengthening our partnerships at this premier event, and to highlight our focus on doubling our portfolio by 2020,” concluded Harnisch.


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