
Meliá Hotels International, the leading hotel company in Spain, is a global market-leader in the digitalization of the hotel industry with a strong focus on innovation to drive enhancements to the customer experience. The Company has now become one of the first businesses to integrate WhatsApp Business into their operations.
Meliá Hotels International will use the WhatsApp Business tool to send customers their booking confirmation number, hotel location and hotel contact number, should the customer elect to use this service. The Company anticipates that the tool will improve customer experience and strengthen consumer relationships with the brand.