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Rove Hotels, one of the region’s most recognisable lifestyle hospitality brands, is excited to unveil a substantial sustainability initiative in the lead-up to COP28 UAE — a global event for transformative climate action scheduled from November 30th to December 12th. Embracing its commitment to sustainability, Rove Hotels has committed to planting at least 28,000 trees by year-end. A tree will be planted for each room booked during the COP28 period.