Delta Hotels by Marriott collaborated with Censuswide to conduct a survey* around business travel in 2020. The survey results show that far from being the tech-obsessed individuals they are often perceived to be, over 50% of business travelers surveyed cite a good night’s sleep as the most important factor when it comes to achieving productivity, with comfort cited by 55% of respondents as the most important factor when travelling for business.
In fact, a good night’s sleep was cited by 56% of 25-34-year old’s as a key factor which allowed them to be more productive when travelling for business. Whilst this factor was even more important to the 45-54-year-old category, with 70% signaling its importance. Natural light was also cited as a key factor to unlocking productivity with 35% of overall respondents flagging this.
Sandra Schulze-Potgieter, Vice President Premium & Select Brands, Middle East & Africa, Marriott International commented, “The results tie-in with the Delta Hotels by Marriott ‘Simple Made Perfect’ ethos. More and more business travelers are seeking consistency, reliability, and ultimately a brand that delivers and allows them to achieve the purpose of their trip. The brand harnesses the power of efficiency, focusing on what is important, whether that’s comfortable rooms, great food and beverage or powerful showers and delivers it flawlessly every time. We are committed to providing seamless flow for our guests by meticulously delivering the key essentials they need and eliminating everything they don’t.”
The results show that despite or perhaps as a direct result of our incessant 24/7 culture, essentially, we are returning to what is most important and basic, and that is not frills, extras or even experiences. In conclusion it is a simple formula at odds with the current trend for immersive travel and tech-first mentality.
Delta Hotels by Marriott welcomes the new breed of productive traveler, a new category of traveler that is striving to be their most productive selves whilst travelling on business. This category is driven by travelers who demand a seamless experience. Delta Hotels provide this with a ‘here when you need us’ attitude, travelers can get attention when they need it – without fanfare.
*Appendix:
Question: when travelling for business, what is most important to you?
55% of respondents cited comfort
37% of respondents cited productivity
31% of respondents cited cost
Question: what do you think makes you more productive when travelling for business?
52% flagged a good night’s sleep
34% flagged natural light
31% flagged inspiring views
