The hospitality and theme parks industry ranked last out of 15 industries surveyed in MBLM’s 2018 Brand Intimacy Report. The category’s average Brand Intimacy Quotient was 22.8, well below the cross-industry average of 30.5. Within the category, Hilton, Jumeirah, Ferrari World, Rotana, Dubai Parks and Resorts, Marriott, Yas Waterworld Abu Dhabi, IMG Worlds of Adventure, Address and Aquaventure comprised the Top 10 brands.