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AccorHotels, the world’s leading travel & lifestyle group, revealed that it has surpassed 100 hotels in operation across its Middle East portfolio, with the opening of 12 landmark properties in its economy, midscale, upscale and luxury segments thus far in 2017. The number of hotel openings this year exceeds the number of hotels opened by the Group in all of 2016, and has already established 2017 as a year of record growth.

AccorHotels’ Middle East current portfolio is spread across 11 countries, including United Arab Emirates, Saudi Arabia, Egypt, Kuwait, Bahrain, Oman, Qatar, Jordan, Egypt, Lebanon and Iran.

This milestone was achieved as part of a major expansion strategy by AccorHotels Middle East in recent years. The Group announced plans last year to double its room count to 50,000 by 2020, and has already reached the 30,000 room mark to date.

Olivier Granet, Managing Director & Chief Operating Officer of AccorHotels Middle East and Africa, commented: “When I joined AccorHotels in the Middle East more than six years ago, we set a very ambitious objective to reach 100 hotels in operation.  We were at the half way point at that time due to the solid foundation laid over the past 35 years in the region. Today, I am pleased to announce that with strong teamwork, we were able to achieve this milestone in record time.” He further added, “Our core values of ‘Feel Welcome’ and ‘Feel Valued’ are at the heart of everything we do at AccorHotels, and my genuine gratitude goes out to our teams that deliver memorable guest experiences across a wide spectrum of segments and brands.”

“We continue to build great momentum with the acquisition of Fairmont, Raffles and Swissôtel as well as our Group’s addition of innovative lifestyle brand and resort offerings, as seen in the Middle East by the opening of one hotel on average every month until the end of the year and two hotels a month from 2018 onwards.  I am very confident that we will achieve 50,000 rooms in operation by 2020 based on performance, team engagement, guest satisfaction and successful long term relationships with owners.” concluded Granet.

Development Highlights

– 101 hotels in operation representing over 30,000 rooms
– 12 new hotels opening since the start of 2017, representing over 4,500 rooms
– 1 new hotel signed every two weeks with plans to open 1 hotel every month in 2017 and 2 hotels every month from 2018 onwards
– Largest hotel operator in the Kingdom of Saudi Arabia with over 9,500 rooms in operation, and plans for the portfolio to grow over 60 hotels

Brand Expansion Highlights

Signing of the largest Sofitel in the Middle East with the 598-room Sofitel Dubai Wafi

Opening of the largest Mercure hotel globally with the 1,019 rooms and apartments of Mercure Dubai Barsha Heights Hotel Suites & Apartments in the UAE

Signing of the first AccorHotels’ lifestyle brand – Mama Shelter – in the Middle East, with plans to debut in Dubai’s Business Bay

Signing of the first Swissôtel & Swissôtel Living in the UAE through the rebrand of Dubai’s most iconic properties, Al Ghurair Hotel and Al Ghurair

Living in addition to the expansion of the Swissôtel brand in Makkah with the opening of the 1,624 room Swissôtel Al Maqam

Entry of the first MGallery brand in the Middle East with The Retreat Palm Dubai, MGallery by Sofitel, set to open later this year

Surpassing 30 operational and pipeline Novotel properties in the Middle East, thereby securing the largest brand footprint for the Group in the region

Opening of the first ibis Styles hotels in Saudi Arabia and in Bahrain in response to greater demand for quality budget accommodation

Growth of Fairmont in the Middle East through the opening of two flagship properties –  Fairmont Fujairah and Fairmont Amman – and the signing of hotels in Cairo and in the North Coast of Egypt

As the region’s largest and longest-standing hospitality event draws to a close for 2017, forecasters have revealed that 2018 is expected be hugely eventful for the UAE’s hospitality industry – with no less than 83 new hotels set to open.

The latest Middle East and Africa Hotel Construction report by TOPHOTELPROJECTS –  commissioned by The Hotel Show Dubai 2017, the 18^th edition of which concludes today (20^th September 2017) at the Dubai World Trade Centre – has identified the UAE as being the busiest country for hotel construction in the Middle East and Africa.

The region currently has more than 200 hotel projects in the pipeline, with Dubai (164 projects), Abu Dhabi (25 projects) and Ras al Khaimah (12 projects) seen as the busiest areas for hotel construction in the UAE. Of these properties, 83 will open next year.

Some of the most anticipated hotel openings include Dubai’s Rosemont Hotel and Residences, Curio Collection by Hilton (730 rooms) and Fairmont Abu Dhabi Marina Hotel & Residences (812 rooms).

“The spotlight is firmly on the hospitality industry in this region, particularly the UAE,” commented Ray Tinston, Portfolio Director of the dmg events Middle East, Asia and Africa hospitality portfolio which includes The Hotel Show, The Leisure Show and the Middle East Hospitality Awards – which have all run in Dubai this week to massive success.

“We have welcomed more regional and international guests to our events this week than ever before in our 18-year history serving this market, some of which have massive expansion plans for the region, covering hundreds of hotels.

“Some of the business deals orchestrated at our shows this week has been unprecedented, and just goes to illustrate once more how continually forward-thinking and how constantly growing the hospitality market is in this part of the world. With experts revealing that hotel openings are going to galvanise the market from 2018, we are set to provide the industry with an even larger showcase of the best products and insights.”

Event organisers have today revealed the dates for next year’s The Hotel Show Dubai and The Leisure Show Dubai. Both will take place 16-18^th September 2018.

In making that announcement, the event organisers also unveiled how both shows will be brought to life with more live features than ever before.

Following on from the huge success of its debut running in 2017, The Middle East Housekeepers League of Champions will once again pit the region’s exceptional pool of background staff against one another in The Hotel Show’s timed contest to clean-up ransacked guest rooms, which attracted an incredible 28 different teams for its inaugural hosting.

The Middle East Hospitality Forum – which itself drew capacity crowds to every discussion at this year’s show – will return too, maintaining the same quality caliber of speakers which included Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM).

At The Leisure Show, new features will include The Landscaping Competition, The Outdoor Furniture Showcase and Everything Golf – the latter geared at providing all the equipment vital to developing and maintaining the region’s unparalleled golf offering.

The ever-popular Fit Hub will bring live gym sessions back to the Dubai World Trade Centre once more, while the Pool and Spa Conference will gather leading professionals to dissect both the challenges and opportunities facing one of the Middle East’s fastest growing industries.

Palazzo Versace Dubai won the Best Luxury Hotel of the Year Award at the annual Middle East Hospitality (MEHA) Awards Gala Ceremony 2017. The awards acknowledged excellence across the region’s diverse hospitality sector by rewarding hotels, resorts and restaurants that have demonstrated exceptional performance, innovation and visitor relations in the last year.

Winners in each of the 17 categories, which ranged from Luxury Hotel of the Year to Best Use of Technology, to the MEHA Lifetime Achievement Award were crowned by a distinguished judging panel of industry leaders.

“We are deeply honoured by this outstanding recognition. Palazzo Versace Dubai is the most beautiful hotel, known best for its excellence in service. This achievement is not possible without the dedication and commitment of the team on the ground. Their intuitive service mantra is what defines the level of the hospitality at Palazzo Versace Dubai. We thank all our partners and guests for their continuous support”, said Raza Jafar, CEO of Enshaa and Chairman of Palazzo Versace Dubai.

Palazzo Versace Dubai is a luxury urban resort located on the foreshore of the Dubai Creek, Dubai, United Arab Emirates. The 215 suites and the 169 exclusive residences together with several signature restaurants, a spa and the sophisticated range of Versace Home Collection products are brought together to create the Palazzo Versace Dubai – a truly unique lifestyle location. UAE developer ENSHAA in conjunction with Versace developed Palazzo Versace Dubai, a hotel and residential project which opened in November 2015.

The resorts of One&Only Royal Mirage– The Residence & Spa, The Palace, and the Arabian Court are all featured within the top 10 most favoured places to stay amongst 550 hotels listed for Dubai on Trip Advisor, the world’s largest review and ranking website. The Residence & Spa has continuously clinched the #1 position for the past year alone, whilst the exclusive One&Only The Palm follows, currently listed as #3 favourite.

Over the past 18 years, One&Only Royal Mirage has been recognized as a pioneer in the hospitality landscape of Dubai, contributing to the success of the destination and has year after year, continuously been the recipient of prestigious travel trade or guest recognition awards worldwide.

“We are humbled by such appreciation and proud to contribute to the ongoing vision of excellence set by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. Such achievement would not have been possible without the unconditional support granted by His Highness Sheikh Ahmed Bin Saeed Al Maktoum, to whom we are extremely grateful,” says Olivier Louis, Managing Director of One&Only Royal Mirage and One&Only The Palm. The appreciation and recommendations by our discerning clientele is extremely gratifying when one considers the tremendous number of new prestigious branded properties having opened over the years. This stamp of approval solidifies that in a copycat world where so much is becoming the same, there are still places where one can experience the unpackaged thrill of original discovery.”

One&Only Royal Mirage is an oasis of calm and style amidst the excitement of the bustling city of Dubai, where genuine care and hospitality blend with fantasy and tradition, creating an ambiance of Arabian influenced refinement and majesty. The resort offers understated elegance and exclusive charm with a kilometre of private beach and 65 acres of lush landscaped gardens, filled with an array of in indoor and alfresco restaurants, beach lounges, indulgent spas, and meeting facilities.

“Each year, we strive to innovate and elevate our numerous facilities to continue to exceed our guest’s expectations, whilst never compromising on the foundation of our experience and service DNA, a beautiful blend of tradition and innovation complemented by the generous and genuine service provided by our amazing team of dedicated colleagues,” says Olivier Louis. “One&Only Royal Mirage, together with its’ sister property, One&Only The Palm, both resorts having established themselves as Dubai’s either most elegant, stylish, or intimate beach resorts will continuously seek to offer an authentic expression of timeless Arabian hospitality to Dubai’s visitors or residents alike, all the way to Dubai 2020 and far beyond.”

Dubai’s luxurious desert retreat the Al Maha, a Luxury Collection Desert Resort & Spa has been crowned the region’s prime holiday destination after scooping no less than three prizes at this year’s Middle East Hospitality Awards (MEHA).

The collection of private villas – nestled deep in the Dubai Desert Conservation Reserve – was named Resort of the Year at the prestigious industry ceremony, held last night at the Palazzo Versace Dubai.

Described as “a truly unique Arabian paradise”, the serene desert oasis also took home the Most Impressive Hotel Feature award for their on-site safari, where guests can get up close to passing camels, oryx and gazelles. The resort’s General Manager Arne Silvis was named Hospitality Leader of the Year.

“It is wonderful to be part of a property that is so truly unique and successful,” Silvis commented on Al Maha at the awards ceremony.

“I love the desert. The silence and tranquility. Our team lives on-site and being a smaller property, we are able to provide a personalized experience to guests. I am incredibly grateful to the team who are so loyal, they have stood by me the past 15 years, and they make Al Maha what it is. The three awards we have won this evening are a tribute to their hard work.”

The annual awards – orchestrated by and held during The Hotel Show Dubai, which began yesterday and runs through Wednesday at the Dubai World Trade Centre – celebrate the achievements, innovations and excellence of the Middle East’s ever-expanding hospitality industry over the past 12 months.

In what was the prize-giving’s biggest ever number of entries, judges had the unenviable task of assessing hundreds of different submissions across 18 separate categories. Last night’s ceremony welcomed more than 400 leading industry professionals.

Big winners included host venue the Palazzo Versace Dubai, crowned Luxury Hotel of the Year. Boutique Hotel of the Year went to the XVA Art Hotel in Al Fahidi, while the newly-opened Rove Downtown celebrated being named Mid-Market Hotel of the Year.

Across food and beverage, Hendrick’s Bar at the Four Seasons Jumierah Beach won Best Bar/Nightlife Venue; folly by Nick & Scott was named New Restaurant of the Year; and Gregoire Berger of Ossiano was announced as Head Chef of the Year.

Other individual awards went to 24-year-old Elham Bolooki of the Jumierah Group, named as the hospitality industry’s 2017 Rising Star. Michelin-starred chef Gary Rhodes OBE was presented with the Lifetime Achievement Award, the year Rhodes W1 – his signature Dubai restaurant – celebrates ten-years in the Emirate.

Anantara Al Jabal Al Akhdar Resort in Oman – famed for being perched on a cliff – won Hotel Launch of the Year, while on the leisure front Talise Fitness at the Madinat was voted Best Gym, and Al Barari’s Heart & Soul Spa declared the region’s Best Spa / Wellness Centre.

Gary Williams, Event Director at The Hotel Show, and who opened last night’s ceremony, said: “The Middle East Hospitality Awards celebrate the exceptional endeavor, service standards and guest experience offering that combine to keep visitors coming back to the Middle East time and time again.

“The exceptionally high standards of the hundreds of entries we had for this year’s competition prove only once again how our region now competes with any other destination in the world in regards to the level of hospitality we continually provide to all residents or tourists that spend quality time here.

“I would like to congratulate every venue and individual that entered MEHA 2017 – an awards ceremony which truly celebrated another outstanding year for the industry.”

The Hotel Show Dubai 2017 is running at the Dubai World Trade Centre (DWTC) from the 18-20^th September 2017 as part of Dubai International Hospitality Week. The Dubai Tourism endorsed event, organised by dmg events and the Dubai World Trade Centre (DWTC), is expected to attract more than 50,000 visitors.

The three-day event encompasses six hospitality and foodservice trade shows under one roof: The Hotel Show and The Leisure Show, owned and organised by dmg events; GulfHost, The Speciality Food Festival and SEAFEX Middle East owned and organised by DWTC; and yummex ME, jointly organised by DWTC and Kölnmesse.

Emaar Hospitality Group, the hospitality and leisure business of Emaar Properties PJSC, today announced the roll-out of its 28th upcoming hotel project – the signature Address Fashion Avenue, located directly opposite the iconic Burj Khalifa and linked to the Fashion Avenue in The Dubai Mall that is currently being expanded.

Address Fashion Avenue, featuring the 167-room Address Fashion Avenue hotel and Address Residences Fashion Avenue with only 78 high-end residences, also marks the Group’s 20th hotel project under its premium luxury brand Address Hotels + Resorts, and the 12th Address project in Dubai.

With two other hotel brands, the upscale lifestyle Vida Hotels and Resorts, and the contemporary Rove Hotels, Emaar Hospitality Group now has 11 operational hotels and 28 hotel projects in the pipeline in Dubai and international markets including Saudi Arabia, Bahrain, Egypt and Turkey.

Address Fashion Avenue stands out for its spectacular location next to Burj Khalifa, and near the Mohammed bin Rashid Boulevard. Linked directly to the Fashion Avenue, a veritable showcase of flagship outlets by the world’s leading fashion brands in The Dubai Mall, the project is one of the last developments in Downtown Dubai.

The project complements the ongoing expansion of The Dubai Mall, which will witness the Fashion Avenue being expanded to add over 150 international fashion brands as well as a selection of restaurants and leisure attractions. Living up to the name, Address Fashion Avenue will celebrate its ‘fashion connection’ with a contemporary design and elegant architectural features.

With fashion forward living spaces highlighted by soft hues and silhouettes, Address Fashion Avenue is thoughtfully created to exude style. Each room of the project – both the hotel room and serviced residence – unfolds like a distinct piece of a designer’s signature collection.

Olivier Harnisch, Chief Executive Officer of Emaar Hospitality Group, said: “With 28 upcoming projects and 11 operational hotels, Emaar Hospitality Group has set a distinctive imprint in the hospitality sector. As our flagship hotel brand, Address Hotels + Resorts has been a driving force of our growth, with its positioning of ‘where life happens’ resonating with our guests and residents. The new Address Fashion Avenue is even more exceptional not only because it is the 12th Address project in Dubai but also for its unique location by Burj Khalifa and linked directly to the expanded Fashion Avenue of The Dubai Mall.

“The hotel and serviced residences will appeal to those value exclusivity, love fashion and wish to make a personal statement on their preferences and aspirations. With Dubai fast evolving as a global fashion hub, the project will appeal to the trendy and trend-setters. Address brings enriching experiences for our guests, and we will continue to enrich their lives with luxury, style and elegance,” he added.

The welcome foyer of Address Fashion Avenue will have a specially commissioned art installation and dining rooms feature a lively open kitchen. The library, lounge and fumoir will appeal to connoisseurs for relaxing and meetings. The rooftop pavilion overlooking the spectacular vistas of the city as well as Burj Khalifa and The Dubai Fountain will be the place to-be-seen for trend-setters.

The deluxe guest rooms and suites are stylishly designed to appeal to the discerning with elegant décor and plush bedding, seating and work spaces. Other hotel amenities include a cafe, restaurant, rooftop pool and lounge, spa, fitness facilities, and children’s play areas.

Address Residences Fashion Avenue, with only 48 one-bedroom and 30 two-bedroom apartments, also redefines style and comfort. Fully serviced by Address Hotels + Resorts, the interiors are thoughtfully planned and laid out, and every aspect of the apartment designed to maximise the style factor associated with this prestigious project.

Address Fashion Avenue adds to a choice of hotels and serviced residences in Downtown Dubai, with the already operational Address Boulevard, Address Dubai Mall, Palace Downtown, Vida Downtown, Manzil Downtown and Rove Downtown, that are sought-after by guests and residents.

Marking its tenth year of operation, Emaar Hospitality Group has redefined the hospitality sector of Dubai and is fast expanding its footprint to international markets.

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, visited Dubai Holding, the global investment holding company, where he announced the launch of ‘Marsa Al Arab’. The comprehensive tourist destination aims to elevate the family tourism proposition in Dubai; provide supporting foundations to host Expo 2020 Dubai, as well as reinforce Jumeirah Group’s leading position locally and globally as one of the driving forces behind the growth and prosperity of the tourism sector.

The mega-project Marsa Al Arab is spread across 4 million sq. ft. and comprises two islands on both sides of Burj Al Arab Jumeirah. It adds 2.2 km of beach frontage and will be the newest addition to Dubai’s long-standing track record of world-class tourist facilities. One island will be dedicated to entertainment and family tourism, while the other comprises an exclusive luxury resort.

Commenting on the project, His Excellency Abdulla Al Habbai, Chairman, Dubai Holding said “The launch of this new and ambitious project is in line with the directives of the visionary leadership to provide the finest and rewarding tourist experiences for visitors to Dubai, as well as enhance Dubai’s position as a global tourist destination. We are proud of the vital role that Dubai Holding plays in this sector through supporting innovation and contributing to the economic diversification of Dubai.

He added: “Dubai has achieved a global reputation for unique offerings and unprecedented achievements. This was feasible through proper planning and accurate execution of such projects, complemented by in-depth knowledge of the local market’s needs and capabilities. As part of strengthening local capabilities, ‘Marsa Al Arab’ will support Emiratisation in the tourism sector by providing new job opportunities and encouraging UAE Nationals to commit their innovative and creative ideas to this vital sector.

Al Habbai concluded “We will continue to build on our past success with a focus on the future. Madinat Jumeirah’s visitor footfall and statistics demonstrate its tremendous success over the years, making it the pivot point of our latest development. We at Dubai Holding will continue to comply with the highest environmental standards and global sustainability measures throughout the facilities in our project.”

Family Resort with World-Class Facilities

Through this resort, Jumeirah Group will introduce new leisure concepts and services to complement its existing family entertainment offer, which includes its portfolio of: Burj Al Arab Jumeirah, Jumeirah Beach Hotel, Jumeirah Al Naseem, Jumeirah Mina A’Salam, Jumeirah Al Qasr and Jumeirah Dar Al Masyaf.

This will be achieved through the construction of a new family-oriented hotel. To boost guest experience at this new resort, Wild Wadi Waterpark, which has seen great success as one of the most significant recreational destinations in the UAE since its opening, will be relocated closer to the beach. The new location will grow the Wild Wadi’s size by more than twice of its existing size. With new thrills, family rides and record breaking attractions Wild Wadi will boost its position as a popular water park globally.

Dubai Holding will also develop ‘Marine Park’, a first-of-its-kind marine life edutainment centre in the Middle East, providing a rich learning and entertainment experience for the entire family. With a live theatre of a 1,000 seat capacity, the park will attract world-class shows that showcase various elements of marine life allowing its visitors to interact with exotic aquatic animals and fish.

Together, the enhanced Wild Wadi and Marine Park will sprawl over an area of 2.5 million sq. ft. The new family destination will house a dedicated theatre with a capacity of 1,700 seats, which will become home to the world-renowned show Cirque du Soleil for the first time in the Middle East.

Daniel Lamarre, President and CEO of Cirque du Soleil, also commented: “Dubai’s unique geographical position between East and West, along with its regionally unparalleled infrastructure and sophisticated hospitality offering means that demand is strong for a beloved and enduring institution such as Cirque du Soleil, and we look forward to raising the curtain for new fans in this new facility with new shows designed specifically for Dubai. Cirque du Soleil already enjoys great patronage from residents and visitors alike and we are pleased to now have a permanent base in the new epicenter of global tourism.”

In addition, Dubai Holding will launch the Dubai Pearl Museum to showcase a historical collection of rare and ancient pearls from the region and worldwide. The Dubai Pearl Museum aims to shed light on the lives of the divers as well as the tools they used to find the precious jewels, reflecting the UAE’ heritage, culture and national pride. The museum will include a functional pearl farm in the adjoining sea, cultivating quality pearls. To complement this experience, Dubai Holding will create a pearl-inspired boutique hotel with unique facilities, services and specialist retail outlets that introduce its visitors to the rich past of the UAE and the Gulf region as a whole.

Marina

Marsa Al Arab will include a private yacht marina and a yacht club, in addition to recreational attractions, such as diverse food and beverage offerings, making it a globally attractive tourist destination. Amongst the features of this unique development is a helipad to accommodate the needs of the discerning guests.

A New Business Destination

To complement the success journey of Madinat Jumeirah, as not only a destination for luxury tourism but also for business and international conferences, Dubai Holding will offer a signature serviced commercial space at ‘Marsa Al Arab’ to attract international companies looking to set up base in this unique development.

Dubai Holding will establish a mixed-use convention centre fully equipped to host large international conferences and festivals. The convention centre will be supported by a new hotel, offering a selection of services for businessmen and corporates.

The project will also include a large retail space stretching across 20,000 sq. m, which will replace the current Wild Wadi Water Park area. The shopping centre will consist of international high-end brands, as well as a selection of restaurants and coffee shops to meet the needs of its luxurious shoppers. Marsa Al Arab will also offer 300 sea-front residential apartments in the heart of the development.

#BeMyGuest, a promotional film produced by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) starring Bollywood superstar Shah Rukh Khan, has won two top awards at the 10th anniversary of the International Tourism Film Festival, “Tourfilm Riga”, held in Riga, Latvia.

#BeMyGuest won the main award, the Grand Prix, as well as first prize in the ‘Tourism Destination’ category at the festival held on 29 April. Organised by the Riga City Council of Latvia, the event is represented in the prestigious International Committee of the Tourism Film Festivals (CIFFT) and is dedicated to films promoting tourism destinations across the globe.

This is the second time in 2017 that #BeMyGuest has been recognised for its artistic merit. In March, the film won the Diamond Award in the ‘City’ category of ITB Berlin’s “Golden City Gate” awards, the world’s premiere film, print and multimedia competition focused on tourism.

#BeMyGuest sees Shah Rukh Khan showcase Dubai’s many attractions, bringing to life the most welcoming aspects of a city that he considers his home away from home. Since its launch in December 2016, #BeMyGuest has garnered 45 million views across multiple social media channels and 65 million engagements from around the world. #BeMyGuest also reached No.3 on YouTube’s worldwide trending list within 48 hours of its launch and became one of the top 10 most viewed videos on the website globally in December.

Emaar Hospitality Group, the hospitality and leisure business of Emaar Properties, unveiled six new hotel projects as part of its regional and international expansion plans, at the Arabian Travel Market 2017.

The new hotels and serviced residences in Dubai, Abu Dhabi and Egypt add to a portfolio of upcoming properties under the three hotel brands of Emaar Hospitality Group – the premium luxury Address Hotels + Resorts, the upscale lifestyle Vida Hotels and Resorts, and the contemporary midscale Rove Hotels.

With 10 operational hotels and three serviced residences already, Emaar Hospitality Group now has a pipeline of 26 upcoming projects, a testament to the home-grown competencies of the Group and its expansion strategy to operate hotels in key locations in high-growth markets.

Announcing the new projects at a press conference in Dubai, Olivier Harnisch, Chief Executive Officer of Emaar Hospitality Group, said the Group’s expansion is underpinned by a commitment to deliver superior guest experiences through distinctively branded properties in key markets globally.

“We have recorded a positive growth year in 2016 and continue to build on the success, with the launch of new properties including Address Boulevard and three Rove Hotels in a span of just nine months, all in Dubai. This demonstrates our focus on not only serving the luxury hospitality market of the city but also to create distinctive brand experiences that appeal to the new millennials and next generation of travellers,” added Harnisch.

Emaar Hospitality Group’s track-record – with average daily rates and occupancy levels higher than industry average – reflects the strong growth of Dubai’s tourism and hospitality sector, said Harnisch. “The Dubai Tourism Vision and Expo 2020 Dubai are strong drivers of growth for the industry, and we will continue to drive our expansion and create a truly world-class infrastructure for visitors to Dubai.”

New projects in Dubai, Abu Dhabi and Egypt

Emaar Hospitality Group’s new projects include Address Dubai Creek Harbour and Address Residences Dubai Creek Harbour in Dubai, which will serve as a vibrant hospitality and leisure hub within Dubai Creek Harbour, the 6 sq km mega-development anchored by the iconic new Tower, designed by Santiago Calatrava. The project opens to spectacular views of the waterfront and the Downtown Dubai skyline.

Also under Address Hotels + Resorts are the new Address Marassi Beach Resort and Address Residences Marassi Beach Resort, which are part of the beachfront Marassi master-planned development by Emaar Misr in Egypt. Emaar Hospitality Group has already signed a management contract to operate Address Marassi Golf Resort + Spa in the same master-development. These add to the upcoming projects of Address Hotels + Resorts in Dubai, Fujairah, Bahrain and Turkey.

Four new projects will be operated under the Vida Hotels and Resorts brand. These include the Vida Dubai Creek Harbour, Vida Dubai Marina and Vida Residences Dubai Marina. Further, Vida Hotels and Resorts marks its expansion to Abu Dhabi with the management contract to operate Vida Beach Reem Island Abu Dhabi and Vida Residences Beach Reem Island Abu Dhabi, both for Aldar Properties.

Having already expanded with hotel management contracts in Saudi Arabia and Bahrain, Vida Hotels and Resorts is further strengthening its international portfolio with Vida Marassi Marina and Vida Residences Marassi Marina in Egypt.

Emaar Hospitality Group plans to expand its footprint to other high-growth markets as well as gateway cities such as India and China, and other global gateway cities for the group.

Upcoming properties in Dubai

“While we are focused on international markets, we are also growing our footprint in the UAE to meet the burgeoning demand for hotel rooms – in the luxury, upscale and midscale segments,” said Harnisch.

This is reflected in the recent opening of Address Boulevard, the first city lifestyle resort under the portfolio of Address Hotels + Resorts, and three Rove Hotels – Rove Downtown, Rove City Centre and Rove Healthcare City. The Group is on course to open Rove Trade Centre shortly as well as drive the roll-out of six more hotels in Dubai Marina and Dubai Parks and Resorts, among others.

The current portfolio of hotels by Emaar Hospitality Group in Dubai includes Address Boulevard, Address Dubai Mall, Address Montgomerie, Address Dubai Marina, Palace Downtown, Vida Downtown, Manzil Downtown, Rove Downtown, Rove City Centre and Rove Healthcare City.

“An award-winning hospitality and leisure provider, our commitment is to surpass guest expectations. In addition to expanding our portfolio, we are driving the digital transformation of our services to create added value for our guests. Our projects are showcased at ATM 2017 and we look forward to strengthening our partnerships at this premier event, and to highlight our focus on doubling our portfolio by 2020,” concluded Harnisch.