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Feathers And Fashion Converge With SLS Dubai’s New Duck Design

SLS Dubai, celebrates its third anniversary with a bold redesign of its beloved duck. The impressive 75-storey hotel in Business Bay proudly introduces a vibrant transformation crafted by renowned fashion artist Alena Lavdovskaya.

Unveiled on the 75th floor by the Privilege pool, the reimagined symbol now features a white background adorned with vibrant red lipstick marks. This dramatic change showcases Alena Lavdovskaya’s signature glamour and artistic flair. Known for her work with fashion icons like

Naomi Campbell, Cindy Crawford, Eva Herzigova, and major fashion magazines such as Vogue, Esquire, Tatler and Harper’s Bazaar, Lavdovskaya brings a fresh perspective to the SLS duck with her bold design.

The redesign aligns with SLS Dubai’s commitment to innovation, style and creativity. Guests can experience the dynamic new look first-hand, celebrating this exciting chapter in the hotel’s legacy.


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