The Swiss-Belhotel International unveiled its stand today at the Arabian Travel Market with a strong presence. The group’s impressive response to the show, given the various travel restrictions around the world owing to COVID-19 precautions, is testament to its commitment to support global recovery efforts in the changing hospitality landscape and business environment.
Laurent A. Voivenel, Senior Vice President – Operations & Development, EMEA & India; Senior Vice President – Group Human Resources & Talent Development, Swiss-Belhotel International, stated, “As always Dubai has demonstrated its remarkable resilience and strength by hosting the first in-person travel and tourism event in the world in18 months, since the onset of the pandemic.”
Laurent stressed, “True to this year’s ATM theme it is definitely a new dawn for our industry. At the Swiss-Belhotel International we are proud to be part of this phenomenal platform, that brings together representatives from 62 countries connecting destinations with source markets, and eager to know about the latest trends shaping the hospitality sector. We are well placed to overcome the challenges in a sustainable manner and seize the emerging opportunities while maintaining the highest standards of hygiene and safety. Over the next few days we have some major announcements lined up that are strategically alligned with our growth and expansion.”
Diversifying its market offering, Swiss-Belhotel International will launch two stunning new hotels in the Middle East – Grand Swiss-Belhotel Waterfront SeefandSwiss-Belsuites Admiral Juffair– during the Arabian Travel Market 2021. The new hotels see the launch of two new brands in the region, diversifying its offering to provide greater choice to owners and customers.
Elaborating on the market opportunity, Laurent stated, “Our aim is to position Swiss-Belhotel International as the best alternative to blue chip companies in the market offering superior returns, unbeatable value and unforgettable experiences. I am really proud to represent and practice Swiss-Belhotel’s winning partnership philosophy that is defined around working hand in hand with owners and travel partners. I thank our partners for their continued support throughout the pandemic.”
“Swiss Professionalism combined with Asian Passion, is the core of our brand culture and at Swiss-Belhotel International we are showcasing this at the ATM through our portfolio of 145 hotels in 21 countries.”
Visitors to ATM Dubai can find Swiss-Belhotel International on stand: HC0935 in the Sheikh Saeed Arena at the Dubai World Trade Centre from 16 to 19 May 2021. The brand will also be present at the ATM Virtual from 24 to 26 May 2021.
